I discovered the concept of art car with the BMW GT3 by Jeff Koons in 2011. I fell instantly in love
When I have discovered Nathan Haetty's artwork by browsing on Instagram, it has reminded it to me and the desire to collaborate was pretty obvious. I have instantly sent a message, and here we are ! For this Mercedes GLC, Nathan found his inspiration from the aquatic shapes of Mercedes body design.
The pitch was to shoot the reveal pictures of the car. We used an environment that could highlight the car, the creation, a that suited its modernity. Additionally, we needed some trailer shots, so we took the cars to some darkness and brought external light sources to create a mystery atmosphere. Scroll to see them !
